Hi!! I am
Dafne Hernández Ruiz
Product designer
I am passionate about optimizing digital experiences and driving conversions.
If you don’t have much time. Go to the sections that interest you most
About me
UX and Conversion-friendly
Creating engaging user experiences on websites, CRMs and applications through research and data analysis is my specialty.
My background
With over 6 years of experience, I combine marketing and design to create impactful digital solutions since 2020, focusing on UX, web design and CRO.
Curiosity
Incurably addicted to curiosity, I love to learn and experiment. If it's unexplored territory, count me in for the adventure!
About me
My methodology
- Web Analytics
Using data to optimize online performance and drive informed decision making.
- Google Analytics audit or similar
- Establishment of KPIs and objectives
- UX Research and analysis
Analyze user behavior and data to gather quantitative and qualitative information for smarter decision making.
- User research
- Competitive analysis
- Heuristic analysis
- User flow analysis
- Prototyping
Transforming ideas into interactive mockups, streamlining design iterations for optimal user experiences.
- Information architecture
- Wireframes
- Lo-fi and Hi-fi prototypes
- Mockups
- Web Building
Design and creation of websites using different software applications (CMS).
- Web building
- Integration of plugins, APIs and external services
- Measurement and reporting
Turning data into actionable information, he provided clear, data-driven reports to guide decisions.
- Usability testing
- A/B Testing
About me
My UX and CRO skills
About UX/CRO
Why UX and CRO are important?
Revenue Rocket
I boost your bottom line by crafting user-friendly designs and optimizing conversions, translating into significant revenue growth.
Competitive Edge
Delivering superior user experiences and conversion rates sets you apart in the digital arena, attracting and retaining clients like a pro.
Happy Customers, Strong Referrals
Delighting users doesn't just convert; it creates loyal advocates, leading to success stories and glowing referrals.
My portfolio
TOP projects!
Type of project: Web Development and UX Design
Official College of Social Work of Las Palmas
- Project goal: Web Redesign / CRM Integration and Customer Journey Enhancement
- Project solution: Visual and structural improvement of the website / Improved usability of the "virtual administration" page.
- Services provided
- Redesign and development of some of the web pages.
- User research (Interviews + surveys)
- User testing
- Google Analytics audit
- CRM integration into the website.
Type of project: UI/UX design
Business Happen
- Project scope: Improve Salesforce systems and optimize business processes.
- Project solution: Analyze business process and data to increase usability and efficiency .
- Services provided:
- User Research and Analysis
- Design Strategy and Planning
- CRM Performance Optimization Analysis
- UI/UX Design (SaaS, Website, Apps, Portals)
- Interactive Prototypes and Mockups (App, website, CRM, Platform, etc..)
Type of project: Web Development and UX Design
Aprendi - Language School
- Project scope: Redesign of the website and the company's assets.
- Project solution: Visual and structural improvement of the website to be more aligned with the target audience and its message.
- Services provided:
- Web redesign
- Design system
- Web scraping
- Email marketing
- Content editing, approval and publishing.
My portfolio
My last projects
Participación ciudadana - Gran Canaria Council
- Landing page redesign
- Conversion funnel optimization
- Creation and management of advertising campaigns in Meta
- A/B testing and continuous optimization
Software Solutions
- Landing page design and development
- Marketing Strategy
- Creation and management of advertising campaign in Meta.
Simpel Sparen
- Web design and development
- Marketing strategy
- Content creation and management for social networks
Restaurante Sakai
- Web design and development
- Table reservation automation
Europe Insider
- Web design and development
- Marketing strategy
- Creation of content for social networks
- Blogging
- SEO
- Email marketing
- Affiliate Marketing
- CRM Sales
- Web scraping
Academia de idiomas
- Web design
Agente seguros - Caser seguros
- Social media content strategy
- Creation, management and publication of content in social media
Wakanda gastropub
- Web design and development
- Table reservation automation
My portfolio
Personal UX projects
Here you will find a summary of the latest projects I have done in the last months.
