Redesign of the DGT portal

Brief explanation The e-portal of the Directorate General of Traffic  (DGT) in Spain is a digital portal that allows citizens to carry out traffic-related procedures, such as renewing driving licenses, paying fines, requesting vehicle reports, and managing appointments, all online and securely. Aspects considered for improvement Weak points detected Problems of saturation and disorder at the portal. During my analysis of the website, I identified two main problems: a saturation of options that can overwhelm users and a cluttered organization that makes efficient navigation difficult. These aspects could negatively affect the user experience by making it difficult to find specific information. Problem of intuition in navigation: During the analysis of the DGT’s portal, I observed that there is a lack of understanding about the procedures and information that users want to access quickly. The portal was not very intuitive, forcing users to navigate through multiple sections to find the information or services they needed, resulting in a frustrating and complicated experience. 3. Design issues The electronic site presents visual organization problems according to the principles of Gestalt psychology, such as lack of clear contrast between figure and background, inconsistent grouping of elements and discontinuities in navigation. There was no neat and clean design, and icons were overused. Solutions applied – Detailed breakdown by category 1. Information architecture and structure 2. Design and visual presentation 3. Efficiency and usability Before After

Revolutionising Social Work

About the company The core of our Mission The Official College of Social Work in Las Palmas protects the interests and rights of collegiate social workers, promoting their professional development and collaborating with public and private entities. Backgroud The challenge The Official College of Social Work of Las Palmas used manual forms, which affected the efficiency and personalization of the service. The lack of a centralized system limited informed decision-making and the quality of the service. When the company started to use the CRM, the quality of the service was improved but the adaptation and navigation of the members to it was a pending issue, users were lost during some process. The improvements our department desired… Roadmap Our process Phase 1: Empathize with users – Help us to help you Research and Analysis – Tests carried out This was the longest phase of this project. Since we immerse ourselves in the life and needs of our members. The Organization stands out for having a close relationship with its members, and it was an advantage that we did not want to lose, therefore we carried out exhaustive research, collecting quantitative and qualitative data through interviews, forms and web analysis. Our objectives with the research were: Methodology for research I guided the team through three different research methodologies to identify the pain points of our users and members, both on the web and in the services and contents of the College. Questionnaire and survey Group 1: Collegiate – Understanding professional needs We sent by email a preliminary survey to know on a larger scale how often they used our website, to also ask what content and services they would like to find on it. Group 2: Web users – Capturing the digital experience On the other hand, we put a survey on our website with the same objective previously mentioned, but this time more focused on the web. INTERVIEWS Group 3: Students – Exploring the future perspective This group was key for us, they would take us to know how the new generation of Social Workers mindset, they usually have a fresh and updated perspective on current technologies and trends Map of empathy After the interviews and surveys we obtained a deep understanding of the groups that participated, this allowed us to clearly identify the areas of improvement and opportunities to provide a more satisfying and relevant experience for them. Heuristic UX/CRO analysis As a UX designer focused on improving conversion, I performed a heuristic UX/CRO analysis. This integrated strategy not only improved the user experience, but also boosted conversions, aligning our improvement to the collegiates with the objectives of the school to obtain a competitive advantage. Phase 2: Define the problem and devise creative solutions – Some of the problems detected Here are the problems that were detected by areas and how we solve it. PROBLEM 1: Facing the dilema between the Web and CRM: Friends or Enemies? One of the biggest challenges lay in the disconnection between our web platform and the CRM. Users were forced to navigate between independent systems, lacking the necessary information to make effective management. In addition, the manual process through forms added complexity to the workflow. SOLUTION We opted for a symbiosis between both platforms. We eliminate the barrier between CRM and the web, looking for a smooth integration. The website became an information source, while the CRM focused on the operation, guaranteeing a more coherent and efficient experience for users. PROBLEM 2: The college and its value proposition: Need to improve the experience and participation of the members in the college. SOLUTION We are committed to creating the 360º care experience that provided value to the different groups of female colles in the different phases of their professional career, providing a series of services and resources that meet the needs of social workers. Our new ecosystem Now it was time to unify everything, leaving the collegiates at the center of everything, and that’s when we decided to make this ecosystem

En forma Gym

En Forma Gym is an app for gyms, which provides different features and services. Helping the users to reserve the training class based on their levels, needs, and goals. This app has also the goal of improving the services and experience that the gyms are providing to their customer. Increasing company’s the value proposition For this project, we decided to use a goal-directed design method which revolves around focusing on our persona creation and goals. Key challenge: Solution: The website provides information regarding the entire membership process; Sketches and prototypes: User testing result: I created a prototype from low-fidelity wireframes and prepared a 11-questions survey for participants to fill out before conducting a usability test. I asked 16 different participants to run through different scenarios in my prototype in hopes of garnering enough feedback to use for my next set of design iterations. Usability study: Finding: Accessibility considerations: Mockups: After the usability study, we had to make all the modifications to meet user’s needs. Here mockups that we created. More than a subscription, it is an opportunity to know your potential. On this website we wanted to show users that we are not just a gym, we help you to have all the information about your progress and know your potential. An easy and transparent purchasing process. With a clean and professional style checkout process we want to make the subscription process easy to navigate. Do you want to see the whole mockup? Okay, check this mockup out in Adobe XD. Conclusion: After carrying out a study of our users, prioritizing their needs, as well as what they think of the usability of the website, we believe that we have developed a website according to their needs.

YourDentist App

YourDentist is a mobile application that can help to book your next appointment in your favourite dentist clinic. YourDentist is the easiest way to book your appointment 24 hours a day, 365 days a year, and so many times that the users want. For this project, we decided to use a goal-directed design method which revolves around focusing on our persona creation and goals. Key challenge: The process of finding a dentist that fits our needs and schedule is complicated and sometimes frustrating, especially for more specific treatments.Also communicating with your dentist, or downloading a medical report is not as common, because there is no database to share with clients, there has always been a barrier.We wanted to analyse what problems people are facing and how we could solve them by putting users at the center of this research. Solution: Yourdentist App gives you the opportunity to find the dentist you are looking for, and to make appointments with them, as well as to find information such as medical history, and communication chat with the clinic in question. Sketches and prototypes: User testing result: For this section, 10 users were asked to test this prototype to analyze usability issues with them, and metrics and KPIs were prepared to help interpret usability, in order to prevent abandonment rates, long times to perform certain tasks. Usability study: Finding: Accessibility considerations: Before we have many windows and the process was a bit longer, but now after the usability study we simplify all the process into a few steps. Provided more information to the user’s profile. So she/he can download a medical report, cancel an appointment, etc Mockups: After the usability study we had to make all the modifications to meet user’s needs. Here mockups that we created: An App with multiple options In the main menu of the app, you will be able to see the next scheduled appointments and make a new appointment with your favourite dentist by analysing the location and preferences. Easy and intuitive Book several appointments at the same time in case you want to book for several days or for your family members. Conclusion: Make appointments at your trusted clinic in a simple way and with the freedom to choose the same day, as well as to change it, without having to call the dentist.